Local Paid Search
You’re a small business, a startup, or an experienced local store owner, and you want to launch a new advertising initiative to drive traffic or grow your reach online. Whatever your goal may be, you want to know what should be expected from investing in a digital marketing agency. At Signa Marketing, our methodologies are transparent as we work closely with you to create local paid search campaigns and messages that align with your brand, and business goals.
Being a business owner, you might have tried managing a ppc (pay per click) campaign for your own business and you probably found that the rabbit hole of advertising runs far deeper than you first anticipated. With us, you’ll get an account manager to usher campaigns from simply goals and ideas to a fully designed and launched paid search campaign.
From the Drawing Board to the Screen
Our initial research lets us gain an intimate understanding of your goals, your industry, your competitors, your consumers’ mindset, and more.
This is a combination of creative and logical processes that allow us to blend meaningful messaging with strategic wording and targeting.
Your campaign goes live and we begin monitoring its progress and results.
We utilize a variety of softwares to track inbound analytics and metrics.
After collecting and interpreting all relevant data, we begin adjusting and tweaking aspects of the campaign to increase conversion rates, drive traffic, and increase ROI.
You know just as we do that’s it’s not just about getting interested parties to click on an ad, but to convince consumers to regularly convert. We take things a step farther by building landing pages that are designed to help users convert. Our designs focus on the user experience by optimizing loading speeds and creating pages that are responsive and functional on all devices. Also, to increase conversion rates, we, continuously tweak verbiage, designs, and optimize keyword targeting so that our ads appear only to people who have entered relevant search queries. The more relevant and precise our targeting can be, the easier it is to convert and create revenue for you.