What is Video Marketing?

Video marketing is a promotional campaign strategy that incorporates the use of videos to increase sales, traffic, and build brand identity and awareness. Whether you’re launching a new service or simply wanting to expand, you’ll be able to generate leads, sales, and traffic through platforms such as Youtube ads, Facebook ads, and Instagram ads that can come in the form of promotional videos or even testimonials. Whatever your goals, you can be assured that Signa Marketing can cater to your every video marketing needs.

eCommerce video preview

Why You Need Video Marketing?

Video marketing allows you to hone in on your audience like any other type of marketing, but compared to other formats, videos allow your brand and messaging to make a much more impactful connection with the viewer. People simply respond more to video and consumers are less likely to tune-out your content. On social media this is more apparent as the retention periods and sharing rates of videos are much higher than images and text posts.

SEO Video Graphic

SEO (Search Engine Optimization)

Videos offer long term SEO value not only because google favors videos in the rankings, but also because videos often generate backlinks, especially if you post on more than one video sharing platform, which increases your site’s authority and results in your video funneling traffic towards your site. It’s also been observed that people prefer to click on video links more than text links and that videos are shared more on social media. With that information in mind, it’s easy to see how videos can become traffic generating machines.

Sales Generation Graphic

Sales Generation

Videos allow you to generate sales through increased viewer engagement, because videos, due to their visual nature, can be much more impactful on viewer’s purchasing decision than usual static imagery. To back that up, in a report by Google (Micro-Moments: guide to winning the shift to mobile), it was stated that 48% of smartphone users are more likely to buy from companies whose mobile sites or apps provide instructional video content. So you can see how an entertaining and informative video can generate sales and increase conversion rates.

Video Branding Graphic


Videos are a powerful multi-purpose communication tool. While convincing a consumer to buy a product or service, you are also establishing your brand and because of how effectively videos can communicate information, you are able to define your company’s personality and beliefs. In a single video you are able to shape the audience’s perception of your brand.

The Creative & Video Production

For a video to successfully capture an audience’s attention, it has to be entertaining, informative, and purposeful. At Signa Marketing, we refuse to aimlessly flex our creative muscles and produce something that doesn’t truly meet the needs of your business. We prefer to ask the hard questions, as we plan the creative direction of a video, and align the creative aspects of video production with the goals of your business. We’ll find the right message to convey to your audience and execute it accurately. On top of that, video production will be handled by a mostly in-house team as we take you through every step including: scripting/storyboarding, pre-production, production, post production, and the marketing process.