When it comes to the world of social media, it can get a bit confusing and there are many questions that come up, such as what social networks should I be on? What kind of information should I be sharing? Social Media is a great way to engage with your customers and as we launch new Social Media campaigns, we create and optimize memorable, educational and personality-driven profiles that will represent your brand’s look and feel.
Social media is the great gathering of branding, marketing, and ever-evolving technology. Users, however, are over-exposed to too many messages and it is hard to reach your audience effectively. If you want your message seen(heard?), you need an expert social media marketing team who can navigate the maze of established and emerging platforms.
Our approach to Social Media is far from distributing content with no plan. By understanding your business and goals, we can execute a completely and custom designed social media strategy for your brand to increase user engagement, supplement paid search campaigns PPC and boost your online reputation. Social Media is an opportunity for a brand to express itself and develop a deeper relationship with it’s customers and audience. Ask us today on how exactly we can help you and your brand with Social Media.
Signa Marketing boosts the value of your social marketing, increases ROI, and allows you to reach farther and grow faster through adaptive thinking, swift decision making, and a data-focused approach.
DIY Social Media
Have you tried managing your own social media? Maybe you’ve seen how quickly it can become a second job. Building quality social ads and posts with real value is difficult. On top of all the effort it requires, social media is not as intuitive as most think. You have to pour over copious amounts of data, insights, and impressions to really understand the social behaviors of your target audiences. It’s only natural to seek help to manage your social account.
What we do for you:
- Define marketing goals
- Identify opportunities
- Develop a marketing plan
- Execute plan and Coordinate all channels of focus
- Execute and Optimize marketing solutions
- Measure results and Optimize for next efforts
The Foundation of Social Media
Understanding Brand Voice and Tone & Consumer Research
Social media is the place to establish your brand and build brand awareness. That’s why we start with an analysis of your channels to understand where you are at currently and to set future goals. We will fine-tune your brand’s image on social media to build brand awareness and and nurture a growing community.
Consumer Research & Data Focused Approach
Our approach to Social Media is far from distributing content with no plan. We investigate the social behaviors of your audience by studying social media analytics data. By understanding your business, goals, and audience, we can execute a completely designed strategy for your brand to increase user engagement, supplement PPC and boost your online reputation.
Most social media content creation is handled, in-house, by our creative team. They’ll create custom imagery, custom posts, and develop an effective posting schedule to encourage engagement between your brand and consumers. Our team may also use cross promotion strategies to utilize all of your channels and audience groups to generate leads that can increase ROI.
Measurement & Optimization
Every campaign, post, shared blog, and ad will be measured. As we obtain more data and insights, we are able to create reports that explains, to you, the relevant information and helps our team develop more informed strategies. Our optimization process is never-ending, because to keep you ahead of the game we have be continuously adapting to changing audiences, trends, and developments.
Two sides of the same coin – Paid and Earned Social Media
Paid Social – This is all of your paid initiatives that are focused on growing your reach and boosting user engagement and conversion rates.
Earned Social – Earned social occurs when unaffiliated users voluntarily share your content or link to your site. This creates credibility in the eyes of other consumers and also exposes your brand to new audiences. It’s basically free marketing and that’s why we focus on user engagement and building your fanbase.
Benefits of both – Builds community, Encourages user engagement, generates interests, Increases reach, Credibility.