Okay Google, what do I need to know about voice search?
Voice search is already changing the way people search and it’s only going to continue to grow. By 2020, half of all searches will be done through voice search. So what does this mean? Voice searchers search differently through asking longer questions to find exactly what they want. Secondly, they want quick and easy answers that solve their question right away. At Signa Marketing, we believe in adapting to innovation to keep your website and business on the forefront of your market. We will optimize your site to drive voice traffic and help deliver to your audience the results they’re searching for.
Consistency & Commitment
There are a several factors at play in voice search results. One; your website needs to be properly optimized and deliver engaging content to the end user. Two; to achieve top rankings for voice search results, your website needs to render perfectly to mobile devices. Three; your site needs to load fast. People using voice search are on the go and don’t have time to wait for a slow loading page. Four; voice search is often done in the car where people can’t wait for buffering results or scroll through pages of options. Finally, people using voice search want results close to them. If you use voice search from your phone or through a smart device in your home, it already understands your location and will deliver the top local results. If you’re a local business, we’ll implement local SEO strategies so when potential customers ask “Okay google, where’s the nearest coffee shop?” your website is setup for acquiring successful top search rankings.
What We'll Do:
- Improve your site's domain authority
- Optimize for local SEO keywords
- Secure your site through HTTPS
- Implement Google AMP to increase site speed
Voice Search Strategy
Voice search is changing search engine optimization. People using voice search are using longer and more conversational search phrases to find exactly what they are looking for. It is easier and quicker to talk than it is to type, so search phrases are becoming longer and more precise. This will change your website’s keyword strategy to include long tailed and question keywords. While traditional keywords are two to three words, long tailed keywords are four or more words and very specific. For instance, traditional keywords would be quick and high searched phrases like “Grand Canyon weather” whereas a long tail keyword would be “what is the weather like at the Grand Canyon during the spring.” Additionally, filler words (like “a,” “the,” and “for”) and question words (like “who, “what,” and “how”) should be incorporated into your keyword plan. We will conduct our research in your market and find specific long tail keywords related to your products or services, so your site can use to be found on using voice search.
What We'll Do:
- Long tail keyword research
- Question keyword research
- Content creation for long tail keywords
Content for Voice Search
Voice search engines want quick and easy answers. Voice search scans your website or content looking for the most important pieces of information. Next, they’ll take that information and process it as a result using about 20-30 words. This is why we will create featured snippets for your site which will give voice search platforms the answers in short and easy to pronounce phrases. Next, we can create a frequently asked questions page for your site, so your customers can find the exact information they’re looking for. Frequently asked questions pages are voice search friendly because they package all your business’s important information into concise phrases while also being long tail keyword optimized. Finally, social media shares matter for voice search rankings. We can create shareable and bite sized snippets from your content that your audience can spread on social media.
What We'll Do:
- Create featured snippet content
- Create optimized FAQ page
- Create relevant content for voice search queries
- Social media sharing optimization