Make Every Click Count
At Signa Marketing, we make every click count by minimizing wasted ad spend, monitoring and optimizing campaigns, and improving conversion rates. By blending strategy, creativity, continuous optimization and research into our campaigns, we will make sure your campaign effectively resonates with your audience.
Why You Need Paid Search
Whether you’re a start-up, a small-business, or a national brand, leveraging paid search can help gain an edge over your competition. It is an enormous opportunity for growth and scale as well as a chance for you to acquire new and old customers. If done correctly, paid search can drive sales, acquire leads, and expand your brand’s awareness. If you want to drive highly relevant web traffic to your website right away, then you need paid search specialists, like us, who live and breathe ppc marketing.
Customer & Market Research
Every paid search campaign is built upon meticulous strategy. Before any campaign begins, we want to understand your business, the consumer mind set, your product, your service, your competitors, and your market as a whole.
Build and Launch
We’ll take our findings from our customer and market research and build your campaigns. This including creating ads, honing in on your targeting, keyword list building and setting any specific settings that will allow your campaign to run efficiently. Only once we have checked all the boxes, do we launch your campaign.
We dig through analytics and discover the story behind the data to find improvements and new opportunities. Constantly monitoring your users behavior and website traffic allows us to better optimize your campaigns and understand what is working, and what is not.
Test & Optimize
Behavioral and data based adjustments are made to the campaign(s) in order to maximize performance and efficiency.
Our service includes but is not limited to:
- Ad creation
- Customer, competitor, and industry research
- Monitoring and modifying of all campaigns
- Expert sales tactics and implementation
- Analytic tracking
- Mail system setup and deployment
- Monthly meetings and monthly reports
- Digital marketing consulting