Highway 85 Creative Business Goals

The team at Highway 85 Creative had definitive objectives to design a website that captures the work they've done in the past while generating new leads.

  • Redesign website to better reflect their brand and offerings
  • Build brand identity and increase brand awareness
  • Establish Highway 85 Creative as a leader in the trade show display industry
Highway 85

What We Did

Signa Marketing provided inclusive consultation and offered recommendations regarding site structure, navigation, functions, content, SEO strategies and implemented all changes to the website.

Website Redesign & Web Development


Website Redesign Before


Website Redesign After

Digital Marketing

SEO Rankings

Signa Marketing performed a full SEO Audit for Highway 85 Creative to find what keywords they were and were not ranking for. Then we researched their major competitors, industry leaders and reverse engineered their digital marketing efforts to create our own SEO strategy.

Our SEO strategy included the following:

  • Onsite SEO
  • Off-site SEO
  • Technical SEO
  • Content Creation
  • Build Backlink Profile
  • Schema Markup
  • Rich Snippets
  • Accelerated Mobile Pages

Paid Ad Campaigns

To increase brand awareness and authority, Signa Marketing strategized and launched paid ad campaigns on Google Search, Facebook, Instagram, and LinkedIn. Conversion tracking was set for all major Key Performance Indicators (KPI’s) on all paid campaigns to ensure high traffic quality and campaign efficiency.

Our paid campaign strategy included the follow:

  • Ad Design
  • Search Ads
  • Display Ads
  • Facebook Ads
  • Instagram Ads
  • LinkedIn Ads
  • Remarketing Campaigns
  • Conquest Campaigns
  • A/B Ad Testing

What We Achieved




Direct Traffic In First Year


Organic Traffic in First Year


Average Session Duration


Ranking Distribution Within 6 Months


Keywords Ranking in Top 3