Highway 85 Creative was growing rapidly as a company and it eventually outgrew its old website. Signa Marketing was called on to expand Highway 85 Creative’s online presence by revamping their website to reflect their core offerings, executing SEO strategies to increase search engine rankings, and leveraging social media to increase brand awareness.
The team at Highway 85 Creative had definitive objectives to design a website that captures the work they've done in the past while generating new leads.
Signa Marketing provided inclusive consultation and offered recommendations regarding site structure, navigation, functions, content, SEO strategies and implemented all changes to the website.
Signa Marketing performed a full SEO Audit for Highway 85 Creative to find what keywords they were and were not ranking for. Then we researched their major competitors, industry leaders and reverse engineered their digital marketing efforts to create our own SEO strategy.
To increase brand awareness and authority, Signa Marketing strategized and launched paid ad campaigns on Google Search, Facebook, Instagram, and LinkedIn. Conversion tracking was set for all major Key Performance Indicators (KPI’s) on all paid campaigns to ensure high traffic quality and campaign efficiency.
Conversions
Direct Traffic In First Year
Organic Traffic in First Year
Average Session Duration
Ranking Distribution Within 6 Months
Keywords Ranking in Top 3
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